Senior Product Marketing Manager at NielsenIQ
Founder & Producer/DJ at Galena Crew
I build products and brands that connect, in boardrooms and on dancefloors
NielsenIQ
Led the repositioning of Ask Arthur, NIQ’s AI assistant, by helping conduct client interviews and competitive analysis to identify capability gaps, inform the product roadmap, and shape the overall go-to-market strategy, leading to a measurable uptick in client usage.
Full case study coming soon!
Galena Crew
Designed and facilitated a branding workshop for Galena Crew, turning three months of research into an identity system, content strategy, and visual framework that drove a 214% increase in daily streams and contributed to a North Coast Music Festival mainstage booking.
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