Featured Work
03 ProjectsNielsen Music (now Luminate)
Visualizing a global music data set
Built six Spotfire dashboards to QC Nielsen Music's first global streaming data set across 60+ countries. The data we validated powered the launch of the Billboard Global 200.
Full case study coming soon!
Galena Crew
Building a brand identity from scratch
Designed and facilitated a branding workshop for Galena Crew where we aligned on our identity, content strategy, and visual framework that drove a 214% increase in daily streams and contributed to a North Coast Music Festival mainstage booking.
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NielsenIQ
Redefining the GTM strategy for an AI assistant
Led the repositioning of Ask Arthur, NIQ’s AI assistant, by helping conduct client interviews and competitive analysis to identify capability gaps, inform the product roadmap, and shape the overall go-to-market strategy, leading to a measurable uptick in client usage.
Full case study coming soon!