Hi, I'm Henry, a product marketer with a passion for storytelling and creative endeavors

Senior Product Marketing Manager at NielsenIQ
Founder & Producer/DJ at Galena Crew
I build products and brands that connect, in boardrooms and on dancefloors

See my work →

Featured Work

02 Projects

NielsenIQ

Redefining the GTM strategy for an AI assistant

GTM Strategy Product Marketing Storytelling

Led the repositioning of Ask Arthur, NIQ’s AI assistant, by helping conduct client interviews and competitive analysis to identify capability gaps, inform the product roadmap, and shape the overall go-to-market strategy, leading to a measurable uptick in client usage.

Full case study coming soon!

Galena Crew

Building a brand identity from scratch

Brand Strategy Social Media Management Positioning Market Research

Designed and facilitated a branding workshop for Galena Crew, turning three months of research into an identity system, content strategy, and visual framework that drove a 214% increase in daily streams and contributed to a North Coast Music Festival mainstage booking.

View Project →

Hi, I'm Henry, a product marketer with a passion for storytelling and creative endeavors

Featured Work

Redefining the GTM strategy for an AI assistant

Building a brand identity from scratch

Resume